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Media Coverage

From the very beginning, members of the media have taken a tremendous interest in the work we're doing at Modest Needs. On this page, you can read, watch and listen to some of the very best media coverage that Modest Needs has received to date.

Modest Needs has made most of its video clips freely and publicly available via YouTube. To watch a video, just click the 'play' button. Your video will begin instantly. Video clips not available via this method are formatted for Windows Streaming Media and can be viewed with the free Windows Media Player.

Thank you for your support of Modest Needs. Enjoy!

ABC6 News Thumbnail ABC6News Logo

ABC 6 News (Philadelphia), 12 March 2009

Action News takes an in-depth look at Modest Needs’ “Bridge Grant” for the newly unemployed, and interviews two local women about why they approached Modest Needs for assistance in their time of need.
Fox News (New York), 2 March 2009

Why give to Modest Needs? Fox News NY posed that very question to two of our donors, and to a very special applicant named Marion. This piece beautifully illustrates how anyone's small change can do incredible good deeds - in this case for a widowed mother of four in New Jersey.
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ABC 7 Morning News (San Francisco), 29 December 2008

ABC follows up on its recent Modest Needs piece with an announcement about our new “Bridge Grant” for the recently unemployed.
ABC7News Logo

ABC 7 News (San Francisco), 27 October 2008

ABC reports on Modest Needs’ new San Francisco office and profiles a few of the area families whose lives have been changed as a result of our grants.
ABC6 News Thumbnail ABC6News Logo

ABC 6 News (Philadelphia), 21 October 2008

ABC sheds light on two Philadelphia-area applicants for whom a few hundred dollars meant the difference between getting by and falling behind.
Fox13 News logo

Fox 13 News (Memphis), 21 October 2008

This is a truly touching interview of a Memphis couple who couldn’t afford to lay their son to rest until Modest Needs came through with a small but incredibly powerful grant.
CGI Thumbnail CGI logo

Clinton Global Initiative Meeting, 25 September 2008

Former President Bill Clinton talks to Microsoft Founder Bill Gates about Modest Needs approximately 12 minutes and 45 seconds into this recording from the 2008 Clinton Global Initiative annual meeting.
The Arizona Republic logo Arizona Republic, 28 August 2008

Feature Story: "At Web-Based Charity, Small Donations Add Up" This is a link to another website.

Dave Ramsey, Fox News Fox Business, August 21, 2008

Dave Ramsey interviews Modest Needs' founder, Dr. Keith Taylor (part 1)
Dave Ramsey, Fox News Fox Business, August 21, 2008

Dave Ramsey interviews Modest Needs' founder, Dr. Keith Taylor (part 2)
forbes logo Forbes, 17 July 2008

Feature Story: "Saving Lives, One Rent Check at a Time" This is a link to another website.

In its "Revolutionaries" column, Forbes profiles Modest Needs Founder Keith Taylor, who turned his check-writing hobby into a successful online charity helping those who conventional philanthropy had forgotten.
NPR logo National Public Radio, 6 May 2008

Day to Day: "Website Pays for People's Modest Needs" This is a link to another website.
O Magazine O: The Oprah Magazine, December 2007

In an inspirational piece encouraging people to share some of what they have with persons in need this holiday season, O Magazine names Modest Needs one of the two smartest charitable contributions you can make this year for $100 or less.

View Article: "The Year of Giving Brilliantly" (JPG format, 700 kb)

Need Magazine, September 2007 Need Magazine, September 2007

Feature Story: 'A Little Goes a Long Way'

Read Modest Needs' profile in Need Magazine, featuring the photos and stories of some of our favorite past grant recipients - including the recipient of our millionth-dollar grant.

View Article in PDF format (1.8 MB, requires the free Adobe Acrobat Reader)
The Oregonian - The Northwest's Largest Newspaper The Oregonian, 18 November 2006

Feature Story: "Small Change: Big Difference" This is a link to another website.
The Today Show

The Today Show, 18 November 2006

Instant-on via YouTube

Modest Needs.org's founder, Dr. Keith Taylor, is tapped by the Today Show to answer the question, 'Are people really kind'?
Public Service Announcement

Instant-on via YouTube

View Modest Needs Foundation's brand-new Public Service Announcement, featuring our friend, Emmy award-winning actress Allison Janney.

Our special thanks to Allison Janney for her remarkable work on behalf of Modest Needs.
KCAL

KCBS / KCAL Evening News (Los Angeles), 24 July 2006

Instant-on via YouTube

Modest Needs is profiled by KCAL Los Angeles as we help an Orange County resident who'd asked for Modest Needs' help to afford bed for her young son upon his return from the hospital.
WCBS

WCBS Morning News (New York), 24 July 2006

Instant-on via YouTube

Modest Needs is profiled by WCBS 2, New York City's CBS Affiliate.
NY1

New York 1 Weekend Features
, 23 July 2006

Instant-on via YouTube

Modest Needs is profiled by NY1, Time-Warner's local New York cable channel.
USA Today logo USA Today, 12 September 2005

Cover Story: "Web Lets Donors find Specific Needs and Fill Them" This is a link to another website.
The e-Town logo

e-Town Live, 4 December 2002

Part One audio (MP3 format, 3.9 MB)
Part Two audio (MP3 format, 4.1 MB)

CBS Early Show CBS Early Show, 3 October 2002

In what has been universally considered the best early piece ever to run on Modest Needs.org, the CBS Early Show profiles two of the families who received a helping hand through Modest Needs.org - thanks to the kindness and generosity of people from across the United Stats and around the world.

Windows Media for Broadband: Click to begin playback

Windows Media for Dial-Up: Click to begin playback
RD logo Reader's Digest, October 2002

"A Helping Hand" (JPG format, 103 kb)
People Magazine People Magazine, 9 September 2002

"Cyber Samaritan" (PDF format, 860 kb)
NPR logo National Public Radio, 26 June 2002

Morning Edition: "Meeting Modest Needs" This is a link to another website.
USA Today logo USA Today, 13 June 2002

Cover Story: "Professor Gives a Hand, Not A Handout" This is a link to another website.
Fox 17 Nashville

Fox Evening News (Nashville), 25 April 2002

Instant-on via YouTube

Nashville's Fox affiliate, WZTV, profiles Modest Needs.
CNN

CNN Morning News, 23 April 2002

Instant-on via YouTube

Within moments of its first appearance on The Today Show, Modest Needs is profiled by CNN as a real-world example of the premise behind 'Paying it Forward.'
The Today Show

The Today Show, 23 April 2002

Instant-on via YouTube

In Modest Needs.org's first-ever television appearance, Dr. Keith Taylor, Modest Needs.org's founder, discusses the reason for his decision to launch Modest Needs, the organization's unexpected success, and his hopes for Modest Needs' future.